Recently, the Xiamen Municipal Bureau of Commerce issued the "Measures to Promote High-Quality Development of Live E-commerce in Xiamen (2024-2026)." The measures outline 12 specific tasks across four areas: accelerating the application of live e-commerce, enhancing live service capabilities, pooling resources to support industry development, and fostering a live e-commerce ecosystem. These initiatives sketch out a new blueprint for the development of live e-commerce over the next three years. By 2026, Xiamen aims to establish over 20 live e-commerce bases, cultivate and attract over 50 live e-commerce service organizations, and achieve live e-commerce sales of over 45 billion yuan with an annual growth rate of 10%. The city also aims to exceed 350 billion yuan in total online retail sales, with an annual growth rate of 12%.
